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INSIGHTS
Clear Communication Strategies, Tips, and Trends

The Center for Content and Design


Web Design Trends 2021
by William Weger Exciting web design trends for 2021 that boost engagement, while pleasing the eye. Here are 7 quick and practical tips for improving your website design and user experiences. 1. Elegant, bold fonts 2. Simple shapes and icons 3. Emojis 3. Light colors 4. Embedded videos 5. Parallax animation 6. Horizontal scrolling 7. Vector Art
Apr 23, 20211 min read


Plain Language Writing Tips
Based on Federal Plain Language Guidelines, here are 10 quick and practical tips for improving your writing. 1. Write for your audience...
Jan 8, 20211 min read


The Language of Nonprofits
by William Weger "Words can sometimes, in moments of grace, attain the quality of deeds." ELIE WIESEL Go to a baseball game and you'll hear familiar chatter echo throughout the stadium. "Programs Here! Popcorn! Hot Dogs! Cotton Candy!" They will play tunes like "Take me out to the ball game" or the Village People's famous Y.C.M.A. song, "This is the language and music of baseball. Nonprofits, too, have a language all their own. Sure, there are many nonprofits and each communi
Apr 26, 20201 min read


Futura: We Still Love You
by William Weger In his book, Never Use Futura , Douglas Thomas traces the deep and emotional impact of a typeface that became so ubiquitous that it even reached the moon, with the landing of Apollo 11. But Futura also has a checkered past. The Nazis favored the font after banning Fraktur, claiming the letterforms were actually Jewish in origin. Using Futura, conceptual artist Barbara Kruger conveyed cultural critiques about power, control, body, consumerism and identity. Co
Apr 25, 20201 min read


Improving Health Literacy: Why Clear Communication Matters
by William Weger Did you know that 9 out of 10 adults struggle to understand and use health information? Low health literacy can affect one's ability to: • Read prescription drug labels • Fill out medical forms • Locate health providers The Patient Protection and Affordable Care Act of 2010, Title V, defines health literacy as “the degree to which an individual has the capacity to obtain, communicate, process and understand basic health information and services to make approp
Apr 24, 20201 min read
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