EXCEL BEYOND THE BELL
Project: Creating a new brand, Excel Beyond the Bell, for Montgomery County’s out-of-school time system brought together more than 130 community stakeholders.
Results: Clearfont created a dynamic brand strategy, including naming, logo, messaging, website, brochure and video.
We earned national recognition for the effort, receiving Hermes Creative, APEX, Ava, MarCom, Silver Communicator and Telly Awards for Marketing Excellence.
GENERIC DRUG BENEFITS
Project: To increase awareness about the benefits and safe use of generic drugs among seniors.
Clearfont worked closely with the U.S. Food and Drug Administration to create radio Public Service Announcements and print ads.
The health education campaign centered on two message themes, “Good to Go” and “Ready and Able.”
Results: The “Ready and Able” print ad was recognized by the 23rd Annual APEX Awards and was distributed to more than 3,300 senior centers nationwide. The PSAs were distributed to radio stations across the country generating millions of media impressions.
LUTHERAN SERVICES IN AMERICA
Project: Lutheran Services in America (LSA), one of the nation’s largest nonprofits, wanted to raise its national profile and increase awareness about its first online auction, Trading Graces.
Clearfont created a national media campaign during the December holidays focused on “regifting” for the right cause.
Results: 18 million media impressions, including ABC World News Tonight, Forbes and the Washington Post. Clearfont won two Silver Communicator Awards in the single placement and national campaign categories. More than two million visits to the LSA website.