Nonprofit Marketing Book Receives 2012 Platinum Hermes Creative Award



ROCKVILLE, MD – Clear Font Media received a 2012 Platinum Hermes Creative Award in the book/publications category. Written by company founder and marketing veteran Bill Weger, “Inspire Good: Nonprofit Marketing for a Better World,” delivers innovative strategies that help nonprofits overcome barriers to success.

Weger began his communications career at the American Red Cross more than 25 years ago and has received more than 40 national awards for marketing and public relations excellence. Published by Trafford Publishing in December 2011, the book shows nonprofits how to think proactively and extend their reach in the new era of social media, while also providing new techniques and tactics for marketing like a big corporation and government agency.

The 196-page publication is available in hardback, paperback and electronic edition through online retailers, including Amazon and Barnes and Noble – with prices ranging from $3.99 to $26.00.

The book includes marketing and branding insights from several leading nonprofits, including:

  • The American Red Cross

  • YMCA

  • Lutheran Services in America

  • Network for Good


Administered by the Association of Marketing and Communications Professionals, the Hermes Awards recognize excellence in communications, marketing, and emerging media.

Founded in 2002, Clear Font offers diverse services for associations, nonprofits and government agencies. Clear Font has earned more than  30 national and international awards for marketing, communications and public relations excellence, including APEX, Ava, Aster, Aurora, Communicator, Hermes Creative, MarCom and Telly Awards.


Clear Font Media: Formerly Image One PR Consulting, LLC

Clearfont Media is a Maryland public relations, marketing and communications firm that delivers a full spectrum of services designed for a digital world.

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