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Creating Emotional Connections
with People
In today's fast moving, digital world,
clear communication breaks through the clutter.
The Art & Science of
Clear Communication
The great artists, like Michelangelo and DaVinci, stripped away clutter. Every line. Every tiny detail. Make the masterpiece.
Simplicity rules. This is the essence of clear communications.
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At Clearfont, we craft meaningful content that creates an emotional connection with people.
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“I created a vision of David in my mind and simply carved away everything that was not David.”
Michelangelo
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“Simplicity is
the ultimate sophistication.”
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DaVinci
The Art
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Graphic Technique
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Medium Design
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Cultural Relevance
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Font Selection + Spacing
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Size + Proportion
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The Science
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Research + Audience Knowledge
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Culture + Language
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Data Analytics
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Artificial Intelligence
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Psychology of Colors
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Readability + Content
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Evoking the Senses
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